December 12, 2024

Fernbank's Wayfinding Design Wins a GDUSA Award!

Out of 8,000+ entries submitted to the leading graphic design industry publication, GDUSA, Phase 3 was honored to win 6 GDUSA American Graphic Design Awards, one of which was for the Fernbank Wayfinding project.

Congratulations to Matt Worsham and his team at Phase 3 and to the team, led by Hannah Shannon, here at Fernbank!

Examples of the wayfinding design include the entrance to the Museum Store and Directory.

The new wayfinding signage, as well as the new street-side monument sign, has made it easier for guests to navigate Fernbank and also helps reinforce the branding of the museum. Color-coded floor systems and more suitable directional signs make them eye-catching and easy to read. Placement in key areas - near the elevators and stairs - ensures that guests can confidently navigate the three floors of exciting exhibits and not miss a thing.

The wayfinding signage is featured in the Phase 3 blog Tips and Tricks for Wayfinding Signage that Elevates Your Brand, which ends with a case study on the Fernbank wayfinding project.

Also, see Phase 3's Instagram account announcement of their awards.

See the new wayfinding signage in person! Visit the museum during the day or attend an event at night. Check out our Calendar of Events to find new ways to explore. There's so much to see here (and you'll have an easy time navigating it all!).