Privacy Policy
Introduction
Fernbank Museum is committed to protecting your
privacy. The following policy explains how we collect, use and
secure any personal information you provide to us through the use
of our website. By using Fernbank Museum's website, you
consent to the terms of information collection and use as described
below. Should changes be made to the policy, they will be posted in
this location.
Information Collected
Fernbank Museum does not collect any personally identifiable
information about you unless you voluntarily provide it to
us. We may request and retain personal information about you
if you contact us through our website or if you participate in any
of our online or broadcast activities; these include, but are not
limited to: purchases, subscriptions, registration, requests for
Museum contact, event reservations and charitable
donations. Requested information could include your name,
e-mail address, postal address and telephone number. When
teachers make field trip reservations on-line, we collect
information about the type of school and its location. We do
not knowingly collect information from children.
The Museum's web server automatically collects some anonymous,
non-personally identifiable information for every visitor to our
website including the visitor's domain name and Internet Protocol
("IP") address, or the number assigned to your computer by your
internet service provider. Additionally, we collect
information about our visitors' browsers, Internet Providers and
preferred search engines. This information is used for
statistical analysis and monitoring system efficiency.
Information Use
Fernbank Museum does not release your personal information to
any non-authorized third parties without your permission.
Authorized third parties who may receive your information include
but are not limited to mailhouses under hire by Fernbank Museum and
consultants working on behalf of Fernbank Museum.
From time to time, we may conduct market research through
statistical analysis of aggregate (non-personally identifiable)
information gathered in the methods stated above. Careful
collection and analysis of this information can also be applied to
measure interests within various components of our site and the
overall user-friendliness of the entire site to improve your
on-line experience with Fernbank Museum.
When you send us an e-mail from our site, we may retain
information such as the content, your e-mail address, our response,
and the text of any follow-up questions you may have. We may
use this information, for example, to measure how effectively we
address concerns online.
Security of Information
Fernbank Museum protects all personal and non-personally
identifiable information received through its website against
unauthorized access. In general, security of data
transmissions over the Internet cannot be guaranteed. We will
not be liable for disclosures of your personal information due to
errors in transmission or unauthorized acts of third parties.
Personally identifiable information is only accessible to a
limited number of employees who have specific access rights to
systems storing such information. All employees are required
to follow our security and privacy practices to ensure that your
information is protected.
Fernbank Museum cannot guarantee the security, accuracy or
completeness of any information or procedures. Although we
take appropriate measures to safeguard against unauthorized
disclosures of information, we cannot assure you that personal
identity information we collect will never be disclosed in a manner
that is inconsistent with this Privacy Policy.
Donating or Purchasing Online
When making a contribution, purchasing a membership or event
tickets via Fernbank Museum's Website, you are automatically
redirected to a secure, third-party server to complete the
transaction. We encourage you to familiarize yourself with
their independent privacy policy as it may differ from our own.
Personal information that is gained through this transaction is
used by Fernbank Museum to communicate with you directly about your
purchase and the benefits associated with that purchase.
Fernbank Museum does not sell its member or donor
lists. Fernbank Museum may share its donor/member list with an
authorized third party that is working on behalf of Fernbank
Museum. If we share this information with third parties, we
require them to treat the information in strict confidence and to
use it only for the purpose for which it was shared.
Promotional E-mail
With your permission, we may use any personally identifiable
information you submit for Museum marketing and promotional
purposes. For example, Fernbank may send e-mails to inform
interested parties of current programming or other relevant
events.
You will not receive these communications unless you "opt-in" by
willingly providing the personal information required. Should
you no longer wish to receive such information from us, you may
"opt-out" at any time by following the "unsubscribing" directions
included with every e-mail message.
Notification of Changes
From time to time, Fernbank may update this Privacy
Policy. We will notify you about material changes in the way
we treat personally identifiable information by placing a notice on
the Museum website. We encourage you to periodically review
this policy so that you will know what information we collect, how
we use it and to whom we disclose it.
Fernbank Museum will use information in accordance with this
Privacy Policy under which the information was collected. If
circumstances arise that relate to disclosure of information about
users that is not within the scope of this Privacy Policy, Fernbank
Museum will use its judgment in deciding how to process. This
Privacy Policy posted on this site was updated on or about May 1,
2009.
Children Under 13
Fernbank Museum does not intentionally solicit or collect
personal information about children under the age of 18. If
you are under 18 and would like to use this website, please ask a
parent or guardian for assistance.
Legal Issues
This is a United States website and is subject to United States
law. Fernbank Museum will disclose personally identifiable
information without your permission when required by law, or in the
good faith belief that such action is necessary to investigate or
protect against harmful activities to Fernbank Museum employees or
property (including this site), members, visitors, donors or to
others.
Contact Information
Website
Fernbank Museum of Natural History
767 Clifton Road, NE
Atlanta, Georgia 30307
