Press Release

Innovative New App at Atlanta's Fernbank Museum Brings Science to Life by Connecting the Past and the Future with New Technology

First-of-its-kind mobile application combines new AT&T Wi-Fi solution and Cisco technology to redefine visitor experiences at the popular Atlanta museum

Atlanta, GA–Continuing its 20-year anniversary celebration, Fernbank Museum of Natural History is announcing a new mobile application that runs on an advanced network to deliver a unique and compelling experience to its visitors. The free app and free Wi-Fi will be available to visitors starting November 16.

Using innovative and highly accurate directional technology, the application and network are able to “pin point” a person’s location to deliver content and unique experiences while visitors tour the Museum. 

The new Fernbank app uses the intelligence of the network to collect and deliver information to visitors and allows them to experience exhibitions in new ways. This includes the introduction of timely and relevant content (such as starting multimedia content on the device when a visitor walks into to a static exhibition), interaction with special “journals” that are customized and focused on scientific disciplines, and access to social media feeds to share their experiences. 

The first journal available will guide visitors to explore the Museum as a paleontologist. The journal experience includes a combination of audio, video, touch-screen inter-actives, animation, sketchbook activities and question-and-answer challenges that are activated according to the visitor’s location within the Museum. As visitors complete the journal sequences, they gain access to enhanced content, added activities, hidden features, new challenges, rewards and more. This unique Fernbank experience is available via the Fernbank Meridian application, which is available in the iTunes store or by texting "FernbankApp" to 99000. The app will be available for Android users in the coming weeks.

What sets Fernbank’s application apart is its ability to draw visitors further into the exhibitions so they engage with the content and better remember the experience. The newly installed, free AT&T Wi-Fi network and mobile application was made possible by AT&T and Cisco in conjunction with Crawford Media Services and Meridian. This first-of-its-kind mobile app—launching November 16—will showcase the future of Museum engagement and redefine the visitor experience and serve as an example for other museums, schools and public services.

“As one of the first Museums to use context aware and location-specific apps, we see a great opportunity to inspire visitors with modern engagement,” said Jennifer Grant Warner, Fernbank’s Senior Vice President and Chief Programming Officer. “We are creating a more dynamic, engaging, educational and interactive museum by leveraging advanced technology for our visitors.”

Fernbank’s scientists and educators lead nearly 500 guided programs for students and visitors each year, expertly combining the unique insights of the instructors with the memorable events of exploring exhibits.  Fernbank Museum worked with Crawford Media Service to design the content of the museum application to expand the reach of its educators and further connect visitors to the Museum experience.

Fernbank Museum of Natural History is located at 767 Clifton Road, NE in Atlanta. For visitor information and tickets, call 404.929.6300 or visit www.fernbankmuseum.org.

View footage and commentary about the new app and its capabilities.

About Fernbank Museum of Natural History
Atlanta’s Fernbank Museum of Natural History inspires discovery and exploration through award-winning exhibitions, IMAX® films, and innovative programs that engage visitors of all ages in learning about the planet and its inhabitants.  Visitors come face to face with the world’s largest dinosaurs, explore the development of life on Earth through Georgia’s modern landscapes, connect with cultures from around the world, and engage in learning through a variety of science-based, hands-on programs. Fernbank also features a world-renowned archaeology collection and research program, as well as the country’s largest undisturbed urban Piedmont forest—unparalleled resources that help the museum offer experiences that stimulate learning through science, nature and human culture. Fernbank is accredited by the American Association of Museums, a distinction awarded to fewer than 5 percent of museums nationwide. More information on Fernbank Museum can be found at http://www.fernbankmuseum.org. Follow the Museum on Twitter at @FernbankMuseum.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. 

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com

# # #