Press Release

FERNBANK MUSEUM GOES WILD FOR NEW IMAX® ADVENTURE,
BORN TO BE WILD

ATLANTA—December 13, 2011—Pack your “trunk” and “swing” by Fernbank Museum for an incredible story of second chances when Born to be Wild opens in the IMAX® Theatre on January 2, 2012. Follow young orphaned elephants and orangutans on the trip of a lifetime as this family-friendly documentary transports audiences to the far stretches of Kenya and Borneo and inspires visitors to take action toward saving earth’s precious creatures. 

Narrated by Academy-Award® winner Morgan Freeman, Born to be Wild is an encouraging story of love, dedication and the remarkable bond between humans and animals. The film documents orphaned orangutans and elephants and the extraordinary people who rescue and raise them—saving endangered species one life at a time. 

Stunningly captured in the IMAX format and brought to life on Fernbank’s five-story screen, Born to be Wild is a heartwarming adventure that journeys to the lush rainforests of Borneo with world-renowned primatologist Dr. Biruté Mary Galdikas and across the rugged Kenyan savannah with celebrated elephant authority Dame Daphne M. Sheldrick. The adventure follows these dedicated scientists as their teams rescue, rehabilitate and return these incredible animals back to the wild.

Born to be Wild is a fantastic film about what people can do to make a difference in the lives of animals at risk and how we’re succeeding,” said Lynn Anders, Education Programs Manager-Animal Programs at Fernbank Museum. “The film does a great job of showing rescue and rehabilitation efforts in action, and it becomes even more powerful when paired with Fernbank’s special exhibition, Wildlife Rescue. After visitors travel on location with the film’s scientists, they can explore the exhibit’s hands-on activities, multi-media presentations and incredible stories about worldwide rescue efforts benefitting a variety of endangered fish, birds, mammals and reptiles.”

Born to be Wild is a presentation of Warner Bros. Pictures and IMAX Filmed Entertainment. Directed by David Lickley and written and produced by Drew Fellman, the behind-the-scenes team includes supervising line producer Diane Roberts, associate producer Jill Ferguson, director of photography David Douglas and editor Beth Spiegel.  Music is composed by Mark Mothersbaugh.  

“Spending so much time among the orphaned elephants and orangutans in this film was a life changing experience,” said Producer/Writer Drew Fellman. “And IMAX makes it possible to share that wonder with the audience in a very profound way that takes us directly into the lives and struggles of these amazing animals.” 

Fernbank Museum of Natural History and the IMAX Theatre are located at 767 Clifton Road, NE in Atlanta. IMAX tickets are $13 for adults, $12 for students/seniors, $11 for children ages 3 to 12, and $8 for Museum Members. Special Value Pass pricing is available for those who purchase an IMAX ticket with Museum admission for $23 for adults, $21 for students/seniors, $19 for children ages 3 to 12, and $8 for Museum Members.

Born to be Wild shows daily in Fernbank’s IMAX Theatre from January 2 through May 18, 2012. For information on tickets and showtimes, or to purchase tickets in advance, please call 404.929.6400 or visit fernbankmuseum.org.

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Born to be Wild has received seals of approval through the Truly Moving Picture Award and The Dove Foundation. The film has been rated G and has a run time of 40 minutes. For media information as well as production notes and publicity stills, please visit: www.imax.com/borntobewild. (You may also contact brandi.berry@fernbankmuseum.org for more information or images.) IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience® and The IMAX Experience® are trademarks of IMAX Corporation.